Three Euroleague Basketball clubs have been honored for their outstanding efforts off the court by being presented with the annual Devotion Marketing Awards.
The announcement of the winners was a highlight of the Euroleague Basketball Business Summit, which took place in Barcelona, Spain on Wednesday.
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It allowed top executives from Turkish Airlines EuroLeague and 7DAYS EuroCup clubs to exchange ideas and gain valuable insights from sports industry professionals.
The Gold Award winner was Zalgiris Kaunas for its campaign to attract fans to attend their first games ever at Zalgirio Arena.
Second place was taken by Anadolu Efes Istanbul with its #WhereIStand project, which saw the Turkish club aim to become the center of attraction independent of sporting results.
The bronze award winner was FC Bayern Munich, which submitted its entry in the category of Brand Development & Corporate Social Responsibility, with a campaign following the motto: "A world like a court with a society like a team."